From Passion to Pop-Up: How I Started My Decor Brand

If you’ve ever wandered through a cozy, decorated corner of a home and felt instantly comforted, then you already understand the heart behind Heart and Home by RP. My name is Rupal—mom of two little ones, lover of all things decor, and someone who’s always been drawn to the beauty of creating a warm, meaningful space. This brand didn’t begin in a big studio or with a grand plan. It began right at home, in the middle of motherhood, nap schedules, and a deep desire to turn my creative passions into something real.

The Spark Behind It All

I’ve always loved interior design. For as long as I can remember, rearranging furniture, adding thoughtful touches, and mixing colors and textures was just something that lit me up. Whether it was making a space feel more “us,” decorating for a festive season, or DIY-ing something from scratch—I found joy in the little things that made our house a home.

But it wasn’t until after I had my two sweet kids that I felt a pull to do more with that love. Like many moms, I found myself craving a creative outlet. I wanted to share the cozy moments I was curating, the home projects I was working on, and eventually the decor pieces I was falling in love with from my Indian roots.

Heart and Home by RP Was Born

Instead of choosing one path, I decided to embrace all of my passions under one roof—my website. Heart and Home by RP is a blend of everything I care about: home decor, handmade goods, gardening, storytelling, and the small, meaningful moments that make a house a home.

My pop-up shop came naturally. I would style things in my own home and have people ask, “Where did you get that?” The idea of offering curated decor—pieces I personally love and believe in—felt like a natural next step. I wanted people to bring a little bit of that warmth, joy, and personality into their own homes.

Each item in my shop is chosen with intention, and many are inspired by my Indian heritage, my love for cottage-style comfort, and my desire to create beauty that feels personal—not perfect.

Juggling Passion, Parenthood, and Pop-Ups

I won’t sugarcoat it—it’s a lot. Running a small business while chasing after a toddler and caring for a newborn means most of my work happens in the quiet hours after bedtime. But it also means this brand is full of heart. It’s built on real life, late-night ideas, and a deep love for family and home.

I’ve learned to give myself grace, take one small step at a time, and celebrate every little milestone—whether it’s launching a new product, setting up at a local event, or simply getting a blog post out like this one!

What’s Next for Heart and Home

This is just the beginning. I have big dreams—more pop-ups, more community connection, and more ways to bring thoughtfully curated decor into your homes. I also want to keep writing, sharing, and maybe even turn this journey into a coffee table book someday (yes, I’m already working on it!).

Thank you for being here. Whether you’ve shopped a piece, read a blog post, or followed along on Instagram, you’re a part of this story. And I’m so grateful.

With love and creativity,
Rupal
Founder of Heart and Home by RP

Leave a Comment

Your email address will not be published. Required fields are marked *